Top 5 Beauty Retail Apps on Android in Europe - Q2 2022

During the second quarter of 2022, the performance of the top beauty retail apps on the Android platform in Europe exhibited diverse trends. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active user metrics for these leading applications.

Douglas – Parfüm & Kosmetik saw a general increase in weekly downloads, peaking at 24.7K in early May before experiencing a decline to 14.5K by the end of May. Active users showed a fluctuating yet relatively high engagement, starting at 118K and ending at approximately 112K by the end of the quarter.

LOOKFANTASTIC -Beauty Shopping experienced moderate weekly downloads, with a high point of 16.2K in mid-May and another peak of 16.1K at the end of May. Active users remained fairly stable, fluctuating around the 120K mark and closing the quarter at about 122K.

Notino: perfumes and cosmetics showed significant growth in weekly downloads, especially in mid-May, reaching up to 15K. Active users also increased, starting at 35.9K and peaking at around 50K by the end of May.

GLAMOUR Fashion Trends shoppen had an interesting download trend, with a major spike of 48.1K in early April. However, downloads dropped significantly to below 1K in the subsequent weeks. Active users mirrored this trend, peaking at 60.9K in early April and then declining to around 3.3K by the end of June.

flaconi demonstrated steady growth in both downloads and active users. Weekly downloads peaked at 7.1K in early June, and active users increased consistently, starting at 6.3K and reaching 21.3K by the end of the quarter.

For more detailed insights and data on the performance of these and other apps, visit Sensor Tower.